5 easy tips to boost your content marketing strategy

Seven practical content marketing tips

Content is one of the most important and key aspects of SEO, and as experts say, content is the key. And in theory, if you have a lot of good content, it creates more opportunities for you to rank well in search engines such as Google, Bing, and Yandex ...

Because like I said, "in theory." Let's go over practical tips that'll help your content perform better.

5 easy tips to boost your content marketing strategy

Tip number one: content isn't king

but fresh content is king. If you write content and you rank well, and really high up on Google, don't expect it to last forever.

If you write content and you rank really, really high in Google, don't expect it to last unless you keep your content fresh like Wikipedia.

If you can continually keep your content fresh and update it, and not by just a few words or pictures, but instead, continually really improving and making it the best user experience out there, you're going to have a better chance of improving your rankings and staying up there in the long run.

The moment you stop updating your content will be the moment that your traffic keeps struggling from an SEO standpoint.

Tip two: content shouldn't be written for search engines

And writing content for users isn't enough either. It has nothing to do with rankings or traffic.

Why?

Because when you write content, eventually your traffic will go up, then you will find that it will not drive as many sales or leads as you expected.

So what do you do?

Well, you could try to sell to your audience through things like exit popups, but keep in mind, people came to read that page.

So the best solution, write content that converts and adjusts your content to also talk about your products, and your services, and blend them in when they make sense.

In this simple way, you my friend can get traffic and revenue. For example, if we had an article talking about SEO tips and seven SEO tips, I would also say if you were struggling to implement these tips.

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Do you see how I've incorporated it?

I can also do that for videos like this as well.

Tip three: a picture still says a thousand words.

Even if search engines prefer text over visual images, from infographics to animated GIFs, you'll want to use images that convey your message when possible.

It drives way more engagement and backlinks, both from a social media perspective and an SEO perspective.

A great example of this, this is an animated graphic of a cheetah running. Dear, you can create more content that is very similar to this, using tools for design such as Canva, which is visual.

Tip four: if you don't have something new to say

figure out something else to say. Just think about it this way, there are over 1.2 billion results for the term auto insurance in the United States. However, there are only approximately 165,000 people within the United States who search for this keyword every month.

To give you a clear point of view there are 7272 times more results than the researchers.

And just like every other topic on the internet, I've been beaten to death and no one now cares for another auto insurance blog post.

You either need to say new stuff to talk about, or you need to showcase the information in a different way such as a visual infographic to make it stand out.

You can also use tools like Answer The Public to find new topics that people are interested in that are up and coming,

so you can also create getting content on that instead of regurgitating the same old information over and over again.

Tip five: spend more time promoting your content than writing it

Follow the 80/20 rule. If it takes you two hours to write a piece of content, spend eight hours promoting it.

Now it doesn't have to be exactly that way, but you get my point, spend more time promoting the content than writing it.

Tip Six: Content marketing is competitive

So focus on unique ways to promote whatever you produce. I leverage email marketing push notifications and social media as my main strategies for promoting my content. And speaking of emails, this gets me into tip six, don't forget to collect emails.

The easiest way to get more engagement on your content is by sending out an email blast. Whether you're collecting emails from a link tree, tools like that, exit popups, or even content upgrades, you need to collect more emails and don't rely on one email collection method, use as many as possible as it adds up.

Normally, if you are one of those who get one hundred and fifty visitors a day, then you are doing a good job, as you will collect three to four emails.

Tip seven: I want you to repurpose your content

so you don't get burned out. You aren't just using content for your blog, you're also using it for social media or even podcasting.

There is a lot of work in order to create unique content for each channel, so re-hire it. I tend a lot to create video content first and then after that, I take what is popular and turn it into posts that I publish in a blog and podcast.

I even create, you know, infographic space off of that. Then, on occasion, I'll even chop and dice the films to use as quotes or Reels. And if I have any good quotes, I will take them as photos and be sure to post them on social media as well.

And this thing helps a lot in getting the most brand awareness and traffic by doing something simple and then re-personalizing your content.

Now, if you need help with any of this checkout ad agency, NPDigital, where we help companies with their traffic and their digital marketing.

If you have any questions, leave a comment, I'm here to help.

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