Sell Like Crazy Review and Summary | Sabri Suby - FREE BOOOKS ( financial freedom network )

Sell Like Crazy Review and Summary | Sabri Suby

Joe Clark
13 Aug, 2022

Sell Like Crazy Review and Summary

sell like crazy review


How to get as many customers, customers, and sales as you can learn how to deal with them.


If you have always been a busy businessman, you know the importance of education and constant training in developing yourself and improving your abilities.


You also know the value of time. And get the main ideas included in a book sell like crazy by writer Sabri Suby here.


This book summary and review sell like crazy. But if you want to dive into the book more deeply, we definitely recommend that you take a copy of the paper book or audiobook. Which you can find on sale like a crazy website or on the Amazon website.


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Introduction: sell like crazy review


In today's world, your ability to achieve business success depends on the ability to harness the power of digital marketing.


Too many of the best marketers have failed to use powerful online systems such as Google ads, Facebook ads, and email marketing to increase sales...


They waste a lot of precious time and a lot of money on ineffective marketing that ultimately fails which means failing to reach thousands of potential customers.


Sabri Suby's book "sell like crazy: teaches you how to get the right number of customers, customers and sales as well as teaches you the optimal way to deal with them".


Sabri Suby's book sell like crazy takes the reader through nine stages to learn about the method of building the most powerful vending machine in modern times.


Sabri Suby's book is one of the best books to read for beginners and professionals in the field of digital marketing.


This book describes the nine stages that entrepreneurs must go through to achieve tremendous sales.


The first stage in a book sell like crazy is "preparation" and this stage focuses on making the reader aware of the right way to succeed. And all subsequent stages take the reader on an interesting journey from a beginner to a strong salesperson.


How to use digital marketing to increase sales

  1. Take advantage of the time to increase sales and customers.
  2. Take care of the dream customer relationships over time.
  3. Use high-value content offers to build trust between you and your customers.
  4. Constant focus on solving the problem of your customers.


About Sabri Suby 

Sabri Suby is the founder of a company called " King Kong ", a digital marketing company based in Australia this company was founded in 2014. His company employs more than 60 people and provides its services to customers all over the world. Sell like crazy is his first book and was first published in 2019.




Sell Like Crazy Summary

Story shot # 1: your mindset

Preparatory stage: your mindset


If you want to become a billionaire, you need to think like a billionaire. To actually become a billionaire, successful people do not spend their time on activities that lead to wasting time on what is not useful but only focus on activities that earn money and wealth.


There is a big difference between being a busy person and being a productive person. Hard-to-reach things on your to-do list will keep you busy, but in return, they will kill your productivity and eventually you will not get sales.


Successful business owners spend their time rationally and wisely using two basic rules: the 80/20 rule or the 64/4 rule.


80/20 rule

Focus exclusively on 20% of business activities that produce sales and revenue. In return, you can and should delegate or outsource another 80% of your business activities.


64/4 the rule

Only 4% of your activities generate 64% of revenue for your business. Make it your goal to allocate 4% of your time, so always try to focus on that important percentage.


Your main business is sales

As a business owner, your top priority should always be sales and making money. This means that the bulk of your time and energy should be spent on marketing.


Your marketing should clearly focus on solving all the problems facing your customer rather than on the product or service itself.


Instead of selling one to one, sell one to many before:

  • Write a strong sales copy.
  • Get in front of traffic on Google and Facebook.
  • Learn how to convert traffic into sales.
  • Using an automated lead generation system.
  • Invest in high-quality advertising.
  • Expand your advertising budget.

StoryShot # 2: Understand and identify your dream buyer

The first stage: understanding and identifying the buyer of your dreams

At the moment, 3% of potential customers are ready to buy right now. The other 97 % are divided into three categories:
  • The first category: represent 60% and these are basically unaware of the problem.
  • The second category: represent 20% and these are aware of the problem
  • The third category: they account for 17%ofn the information collection mode

As a marketer or Product Owner, your goal should be to reach these three categories, which represent 97%, and meet their demands by providing strong, insightful,l and education-based information, so you can become their reliable source. And when they reach the" Buy Now " stage, they are very likely to buy your product from you.


Identify the most valuable customers:

You can use the 80/20 rule to identify your most valuable customers who earn you money and make a lot of Sales with them.

Usually,y 20% of customers account for 80% of the total revenue generated from sales. Within 20%, the top 20% (or generally the top 4%) represent 64% of your sales.

  • What does this 4% sign up for?
  • What other products do they like and need in their daily lives?
  • How did they find you?

After that, you should focus on your marketing activities only on this 4%. Learn more about this category by visiting the online spaces where groups comment on specialized Facebook groups، specialized forums, and also Amazon reviews, YouTube comment sections, etc...


      You should focus on:
  • What problems do they have?
  • What are their fears?
  • Customers ' wishes?

In general, accurately knowing the buyer of your dreams, knowing his requirements will greatly help you in the continuous development of your products and services, the tone of your copy, marketing strategy, pricing, value proposition, channels in which you advertise, and more.


Story shott # 3:  Create the perfect bait for your potential buyer

Stage 2: Create the perfect bait for the buyer of your dreams

Now that you have identified the buyer of your dreams, use your strategy to attract them and make them swallow the bait whether they are ready to buy now or not.

Your ultimate goal should be to target the 97% by offering value and information - not to take a gamble that someone in the 3% of "Buy Now" prospects will see your ad and act immediately.

The most effective way to target the 97% is by offering a high-value content offering (hvco). You should also offer your prospects value and a solution to their problem without buying anything.

In turn, all that is required of potential customers to provide is their full name and email address.


Tips for effective hvco (viewing high-value content)


Hvco is not an advertisement. It's free, value-added content that gives a potential client a taste and introduces him to what benefits he will gain if he decides to work with you. In doing so, he uses the principle of " giving before asking.

  • Provide useful information to a potential client such as a public service announcement
  • Do not exclude the long version
  • Create a headline that draws attention and arouses curiosity
  • Make sure that every point touches on an urgent problem that people have
  • Keep it as simple as possible


Story shot # 4: capture potential customers and get contact details

Stage 3: capture potential customers and get their contact details

Think of caring for your 97% as winning and dining for them-don't try to sell out right away.

Don't attack potential customers by sending them directly to your website's homepage or landing page. Use the accurately and effectively written "opt-in" page to force potential customers to voluntarily share their full name and email address.

Must-have items on the subscription page:

  • A compelling and eye-catching title.
  • The subtitle that brings back your offer and what they get.
  • Very compelling, powerful bullet points that describe valuable content
  • A picture of what they get-a free report, e-book, cheat sheet, etc.
  • A very simple form for potential customers to enter their name and email address to access the provided content.

Story shot # 5: The Godfather strategy

Stage 4: The Godfather strategy

The Godfather strategy is about giving your prospects an offer they can't refuse.

Here are tips to get rid of doubt and make an irresistible offer every time.


How to create an irresistible offer

  • Do the sale of benefits, not features
  • The outrageous begins
  • Research competing offers to make a better offer
  • Make it believable
  • Determine the value of your offer
  • Premium value
  • Energy assurance
  • Rarity
  • Book a free consultation

The first step is to create an offer page detailing your advantages, features, and basic information such as cost and how to buy.


After that write down the most terrible offer you can imagine - and then start scaling it back to something that you can offer but in the same strong spirit.


Determine the value of your offer by showing what you would normally charge or what competing offers charge. Also, explain why your product or service is considered excellent value even at full price.


Premiums are the gifts your prospects get with their purchase. The existence of hot premiums has been shown to double or triple your sales.


Your energy guarantee removes the risk to your prospect and shows them that they "can't lose."It's proof that you are confident that you will keep your promise.


Scarcity tells your prospects that customers need to act more quickly or they will miss the opportunity to get something unique, but in return make sure there is a real scarcity or it will erode brand confidence.


If you offer a free consultation, you must prove the independent value of the consultation, whether customers decide to buy from you or not.


Story shot # 6: Traffic

Stage 5: Traffic

Many marketers believe that they urgently need more traffic when what they need is an offer that profitably converts traffic. 

The importance of the unity of the economy

  • It is imperative to know exactly how much a client is worth to your business over their lifetime
  • Find out how much you can earn from one client
  • Find out the supposed amount that you can spend to get a client

The most successful companies use multiple streams of traffic to capture potential customers. Based on your budget, start with one channel — SEO, Google Ads, Facebook Ads, Instagram ads, YouTube channels, LinkedIn, Pinterest, Reddit, Quora website, etc.


Get clear on the cost per lead and cost per acquisition of this channel and create a profitable conversion system. 

Target 3 % of expectations in purchase mode


  • Using Google ads or SEO
  • Use keywords and purchase intention phrases



Targeting 97 % of potential customers who are not in purchase mode

  • Any social media platform is effective at Trooping but Google and Facebook are the best
  • Create personalized messages for cold, warm, and hot prospects
  • Build value and educate over time
  • Entice prospects to click the ad (never try to sell from an ad)
  • Use Google ads effectively
  • The secret to attracting customers is a killer headline, but this will take trial and error. On average, it takes 20 attempts to get the perfect address. The perfect headline is provocative to everyone who sees it, and it's also a unique headline that says the opposite of what your competitors are saying.


Using Facebook ads effectively and wisely

Most Facebook users access it through mobile phones, so you should make sure that ads reach them, and also optimize your ads for mobile.

It is imperative to make use of Facebook laser target tools to target your dream customers.

Showing your ads as breaking news on Facebook is a very effective strategy. You are bound to take advantage of them, the content that reports some kind of research or new research gets the most shares and engagement.  

Every ad on Facebook has key components that you should be aware of... Below is a set of tips for using each component effectively. 


Introduction text 

Call your audience or go with the news angle. Try short and long introductions - both work. Advertising image. 


Do not use images that look like an advertisement because people will tune them out. Your photo should look like normal content being shared.

  

Call to action button 

A call-to-action is a short phrase that invites the reader to do more, such as "Inquire now," "learn more," or "download."

Research shows that "learn more" is the least threatening, makes the customer comfortable, and results in good conversion rates.


Story # 7: The Magic Lantern technique

Stage 6: Magic Lantern technique

Once a potential customer chooses to buy, you can sponsor them digitally and for free. By offering value and usefulness, the combination of email with video works best for this purpose.

How do you convert a prospect who has opted in but is not willing to buy?


Magic lantern technique


You can take care of 97% using the magic lantern technique. Think of this technique as guiding prospects on a metaphorical path to their desired final state with a lot of free value and goodwill along the way.


The magic lantern technique will be made up of the following elements:

  • 3-4 informative videos with a call to action at the end of the video
  • Videos should gradually reduce doubts while building trust
  • Videos are 80% value, 20% ultimate pitch
  • Hint that more information and valuable data are coming in the next video
  • If you are selling a service, provide a free consultation without pressure


Story shot # 8: sales conversion

You must think "sell like a doctor" and put all your attention on the diagnosis, not the prescription. Spend your efforts on diagnosing the problem your customers are having, and then if your product or service can help them overcome that problem, give them an offer they can't refuse.

While making a call or any form of communication with potential customers, here are these tips to diagnose their problem.

  • Get to the bottom of the "why".
  • Ask open-ended questions and listen carefully.
  • Ask your potential customers to tell you what results in they want to reach.
  • Also find out about their struggles, frustrations, everything they've been through in the past and why it all didn't work out to satisfy them.
  • After you learn everything about the probability and" diagnose " the problem, move on to your value proposition. Formulate a clear plan and show them all the ways you can solve their problem.

Spend some time before rehearsing your sales pitch. The length of the playground should also be no more than two minutes. Change your pitch to use the same words your prospect used when describing their problem.

Closure
If you feel that the client is "hot" and ready to close, state your price and what your services cost.


And then after that do not say another word.
There is a saying in the field of sales and marketing: 'the one who speaks first, loses.’


Show your confidence by waiting for their response.


To avoid wasting your time on calls and messages that may be inappropriate for you, use surveys and apps to free up your time to consult with valuable prospects who can actually help.

Story shot # 9: automate and multiply

Stage 10: Automation and doubling

Remember that the majority of potential customers entering your funnel will not take the required action. This is the nature of work.


Are we giving up on these potential customers? Answer: Absolutely not. We are bound to be nurtured over time and stay in touch by providing value through email.



The 3 things that matter in email marketing

When it comes to email marketing, you should have three goals — deliver it, open it, and click on it.


1. Getting delivered

Ensuring your email lands in your prospect's inbox instead of the spam folder depends on three things:

  • The reputation of the sender.
  • Bounce and compliance rates.
  • Participation of the recipient.

The first step: is to make sure that you are using an email platform that is reputable in the field.

Recommendation: MailChimp is a good option if your mailing list is less than 10,000.

After all, you need to create a good IP-address reputation and be reliable. For those who do not know what is meant by the IP address, it is an address made up of a series of numbers that identify a computer and distinguish it from the rest of the other devices.


To find out more information and secrets about the reputation of your intellectual property or what is known as the degree of the sender, we recommend visiting this site: www.senderscore.org.


The best way to increase a sender's score, and achieve a good reputation is to send attractive emails by making sure that at least two-thirds of your emails offer value and education.


If you have a new IP address, you should start slowly to build your reputation. With slow sending with reduced e-mail volume until a favorable IP-address reputation is established.



2. Getting a slot

Plain text emails are the most effective because they make potential customers feel that they are more personal and closer to their souls. Where interesting graphics and logos look like a sales pitch, not a personal email from a friend.


The tone used in your email should be friendly. Do not try to sell. Chat with the reader as if he were a friend, do not be afraid of polarization.


Subject line

Your email subject line is one of the most powerful tools when it comes to email opening rates.


Here are some tips for an effective email subject line:

  • Use a personal sender name-not your business name.
  • Use a small or case sentence with a few punctuation marks.
  • Keep a maximum of three, four, or five words.
  • Make an intrigue, as a question can be asked.

According to experience, subject lines of less than 20 characters are more effective at drawing attention than medium lengths consisting of (21-60 characters). Longer subject lines of 61 characters also have slightly above-average open rates and unique click rates.


Perfect timing for email:

Tuesday is the best day to send emails based on numerous studies and experiences. Thursday is the second-best day. The best times to send e-mail during the day are at 6 am, 10 AM, 2 pm, or 8 pm-midnight.


3. Get it clicks and ultimately sales

The goal of your email marketing is to attract potential customers to click the email to another landing page and purchase the product or service.

Below Sabri Suby love a book sell like crazy gives you the ultimate tips to attract readers to the text of your email and make the process of "clicking" irresistible.

  • Captivate with an interesting fact or statement
  • Get the attention of potential customers with "interrupt style"
  • Include in the letter great stories or examples from real life
  • Include in the letter an enticing call to action at the end (don't ask, tell!)

Story shot # 10: A secret selling system of 17 practical steps

The 17-Step Secret selling system is not one of the stages of the book but an element of Stage 4: The Godfather strategy.


Here is a grab-and-go snapshot of the secret sale system.

  • Contact your audience closely: "attention new mothers"
  • Asking for attention with a significant promise
  • Support your big promise
  • Creating an irresistible intrigue on the part of the client
  • Highlight the problem at hand
  • Solution detection
  • Show your credentials
  • Show how your offer will benefit the client
  • Provide appropriate social proof
  • Make your own godfather show
  • Adding bonuses
  • Value stack
  • Disclose the price of your product or service
  • Injection of rarity
  • Give a strong guarantee
  • Call to action
  • Close with a note with a warning and reminder

Final thoughts on how to sell

It takes time, patience and perseverance to implement each of the previously mentioned stages of successful digital marketing. And with practice, anyone can master the techniques described in the book sell like crazy, and maximize the power of digital marketing to increase sales.

Story shot # 1: your mindset

Time in the business world is money. Change your mindset to focus on marketing activities that bring you the most sales and therefore revenue.


Story shot # 2: Understand and identify your dream buyer

4 % of your customers as mentioned earlier generate 64% of your revenue. Determine your 4% - Your Dream buyers. And focus your marketing efforts on their desires and interests, whether they are ready to buy now or not.


Story shot # 3: create the perfect bait for your dream buyer

Build strong relationships with customers, and over time with a high-value content offering (hvco). Your offer should provide value without asking the potential customer to buy anything.

Story shot # 4: at this stage, you will have to pick up leads and get their email, in order to communicate with them later.

Offer value to potential customers by creating an inviting "opt-in" page with no pressure. Offer a complimentary report,  cheat sheet, e-book, or another resource to potential clients. for the sake of your name and email address.

Story shot # 5: The Godfather strategy

Make working with you a no-brainer for the prospect by removing doubt and suspicion and eliminating any risk of working with you.

Story shot # 6: Traffic

Understand the economics of your unit of digital marketing budget. My favorite channels for marketing are Google and Facebook.


Story shot # 7: The Magic Lantern technique


Strengthen prospects over time using 3-4 informative videos. Your videos should represent 80% value and 20% sales pitch.


Story shot # 8: sales conversion

Sell like a doctor by focusing on the diagnosis, not the prescription. In addition to asking questions to get to the bottom of the needs of your potential customers.


State your price to your customers and be confident in your ability to fulfill the promise you made to them.


Story shot # 9: automate and multiply

Use email marketing to warm up prospects and convert them into paying customers.


Three important elements of email marketing:

  • Get sent out.
  • And get to open it.
  • And easily get them clicking.

Story shot # 10: The Secret 17-step selling system is important for Sabri Suby

The secret selling system is a step-by-step guide to creating an irresistible ad to target potential customers. It includes 17 components that must be present in all ads.



Sell like crazy review

Marketers today are given powerful and effective tools and have them at their disposal thanks to the internet.


Sabri Suby also warns marketers that failure to use these tools correctly and appropriately can cost them thousands of lost revenue, not to mention the loss of many hours of wasted time and resources.


In conclusion, we recall that using the ten-stage system in the book sell like crazy, anyone can learn how to effectively use digital marketing to drive sales and expand their business, thus ending the summary and review sell like crazy.

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Joe Clark

Joe Clark

A professional writer interested in the field of modern technology and innovations in it, I am interested in benefiting readers by writing articles and creating videos on several topics related to this field. My goal is to spread knowledge and valuable information to people and facilitate their understanding of modern technology and how it can be used in their daily lives.

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